LinkedIn is not replacing the need for a resume just yet, but it is a tool that allows you to let your personality emerge. I’m sure most of you have given some thought to the concept of personal branding and I’m here to tell you that your LinkedIn summary is the perfect place to let that branding come to life.
The goal of your summary is to attract the attention of employers and more importantly, decision- 
makers. A great summary will make an unforgettable first impression and leave the reader wanting to know more about you.
Here are three key considerations.
Who Are You Targeting?
It is important to understand exactly who will be reading your summary and tailor it to their needs.
- What do they need to know about you?
- What should they know about you?
- How can you make a lasting impression?
What is Your Unique Selling Proposition (USP)?
What is absolutely unique about you that would make an employer choose you for the job?
- Consider your significant accomplishments and how you created value to the employer. Make sure that you use quantifiable facts, if possible.
- Discuss what drives you to succeed. What are your passions, inspiration, and goals?
- Add a quote from your supervisor or co-worker that emphasizes your value. Discuss awards you have received and why you received them.
- Write in first person to help connect your story to the reader.
Which Keywords Will Benefit You The Most?
Identify keywords that are important within your field.
- Describe your talents using specific keywords within your industry and use them to communicate what differentiates you.
- Create a list called “Specialties” to easily include tons of keywords.
- Identify the correct keywords for your industry here: http://www.indeed.com/jobtrends.
Don’t forget to take advantage of using all 2,000 characters and 3D images to really emphasize your personal brand. Write a powerful LinkedIn Summary today and never get passed over again!
Mary Southern, M.Ed