When was the last time you updated your resume and really put creative thought into the process? Have you ever created a brand-driven resume? You may be wondering, “what the heck is a brand-driven resume and why would I do that?” A brand-driven resume will make it easier for an employer to see the differences between you and other candidates.
Communicating your personal brand can be accomplished in three ways; visually, verbally, and through strategic, targeted content.
Your visual brand consists of design, color, and images. It is how you will set yourself apart from other candidates visually and it can be accomplished through the resume format/design, the colors you use within the resume, and the graphics you choose to use on your resume. My advice to you is to avoid templates because they will not allow you to display your personal brand and hiring managers see resume templates all the time. You want to create something that works for you and doesn’t work against all your efforts to differentiate yourself from the competition.
Verbal Branding & Content Targeting
Verbal branding is the content of your resume that includes your qualifications, accomplishments, and other relevant information.
Content targeting is just how it sounds, trying to hit your target. Focus your brand specifically on what the company wants to see. If you are looking for a job as an HR manager, then emphasize your strengths in areas such as compensation and benefits, training and development, and employee relations.
Branding Your Resume
Include your personal brand throughout your resume. You should tell your potential employer where, when, and how your brand pertains to their greatest needs. For example, if you are a sales expert, then that is part of your brand. Let’s say the company is searching for someone to boost sales dramatically. Use examples of how you’ve generated exponential sales revenue for past employers as proof that you can do the same for the company you are targeting.
Always describe your examples of past accomplishments using challenge/action/results statements. These statements will make it clear how you can add value to the company. Additionally, keep your information relevant, showing when you faced and overcame challenges and emphasizing what you have done recently.
Now, go create your brand-driven resume or reach out to me at firstname.lastname@example.org if you need help!