There are nearly 800 MILLION LinkedIn users across 200+ countries. That is incredible, and you can learn more here. Having an online presence on LinkedIn can be important in your job search. Today we will discuss 4 things you must do on LinkedIn.
Find Your People
LinkedIn is the number one social network for professionals — and, arguably, the most important website for jobseekers. Not only are people you know already on the site (friends, family, co-workers, colleagues), but so are people you should get to know — recruiters, hiring managers, and your future co-workers.
Your LinkedIn profile can present your credentials to prospective employers and hiring managers, increasing your chance of securing an interview.
Your LinkedIn profile should also complement your résumé. To have a strong online presence, you must be clear about who you are, and who you are not. (An unfocused LinkedIn profile may be worse than no profile at all.)
Your LinkedIn profile can also be more comprehensive than your résumé, since it offers you more room to showcase projects, publications, and experience.
A successful LinkedIn profile gives readers a snapshot of who you are and how you can contribute to their organization. You must understand and be able to articulate and communicate what makes you exceptional and compelling.
4 Things You Must do on LinkedIn Today
- Complete Your Profile. Your profile is the “front door” to your LinkedIn account. First impressions matter — so make sure you’ve made your profile as complete as possible. As an added benefit, your LinkedIn profile generally ranks high in Google search results for your name, so make sure your profile is up-to-date, accurate, and fully populated with information about you.
- Grow Your Connections. There are two schools of thought when it comes to LinkedIn connections. You can choose to connect selectively — accepting invitations only from those you know and trust — or you can use LinkedIn to grow the network of people you know. You can connect with people you meet through Groups and get introduced to people you don’t yet know “in real life.”
PRO TIP: The power of networking lies in “friends of friends,” so the larger your network, the easier it will be to connect with someone you don’t know (yet). Remember the principal of “six degrees of separation.”
- Give To Get. Authentic, genuine Recommendations can make or break a LinkedIn profile (just like references can for a job candidate). Select a handful of people in your network and write Recommendations for them, without asking for one in return. You will be surprised at how many people will reciprocate.
PRO TIP: Make sure your Recommendations are specific and detailed. When reading the Recommendation, you should be able to tell exactly who it was written about. Quantify accomplishments (with percentages, numbers, and dollar amounts) as much as possible. Tell a story, if it’s relevant.
- Speak Up! Think of your LinkedIn profile as a large group gathering. Don’t just stand in a corner and watch — start a conversation (using LinkedIn Publishing or a post on your profile) or join an existing conversation (comment on other people’s posts or in a Group discussion).
Connect on LinkedIn: www.linkedin.com/in/mary-southern