In this episode of Resume Assassin Unfiltered, Charlotte Lloyd shares her journey from the corporate sales world to building a LinkedIn presence that truly works. She opens up about the fears and barriers that can hold entrepreneurs back—and how a strong mindset and steady effort helped her turn connections into real opportunities. Her story is proof that anyone can use LinkedIn to create meaningful relationships and grow their business.
Charlotte also dives into practical strategies that solopreneurs and business owners can start using right away. She talks about the power of authentic conversations, creating content that actually helps people, and getting clear on who your ideal clients are. Even if your following is small, she shows how focused, quality interactions can build real authority and trust.
Here are three takeaways to put into action:
1) Consistency matters—show up regularly, even in small ways.
2) Provide value first—focus on helping your audience, not selling to them.
3) Believe in what you offer—your skills and services can make a difference, and that confidence comes through in every interaction.
Whether you’re just starting on LinkedIn or looking to step up your game, Charlotte’s advice is practical, inspiring, and totally doable.
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Social Media:
Mary: https://www.linkedin.com/in/mary-southern/
Charlotte: https://www.linkedin.com/in/charlottelloydsales/