John Barrows: Sales Is a Science

I had the privilege of sitting down with John Barrows, a seasoned sales expert who has transformed the way companies approach sales. With over 25 years of experience, John has worked with industry giants like Salesforce, LinkedIn, and Google, sharing real-world strategies that truly work.

The Power of Belief in Sales

John’s journey in sales is a testament to the power of belief. He emphasizes that success in sales isn’t just about the product you sell, but the belief you have in it. This belief, he argues, is the key to transferring enthusiasm to potential clients, making them more likely to buy into your vision.

Navigating the Challenges of Modern Sales

John talks about the importance of aligning with core values and understanding the true needs of your clients. He shares insights on how to bridge the gap when working with a company whose product you may not fully believe in, emphasizing the importance of storytelling and genuine connection.

Embracing AI and Continuous Improvement

John also dives into the role of AI in sales, urging sales reps to embrace technology as a tool for enhancing their value. He advocates for a mindset of continuous improvement, encouraging sales professionals to strive for 1% better every day.

A Call to Elevate the Sales Profession

Throughout the conversation, John passionately discusses his mission to elevate the sales profession by focusing on authenticity, problem-solving, and truly helping people. He challenges the traditional perceptions of sales and calls for a more thoughtful approach to selling.